Stuart Weitzman

The problem

A national footwear brand, Stuart Weitzman, needs business cards for associates across dozens of store locations. Every card carries the same brand but a different name, title, and store address, and the wrong store on a card means a reprint. Setting each card by hand, per associate, per store, doesn’t scale, and it invites exactly the errors that cost a reprint.

The approach

I built one FusionPro variable-data master keyed to the brand’s store data. A store code maps each record to the right location’s address block, so a card is generated from a name plus a store code instead of being hand-typed every time. The type, the stacked Stuart Weitzman logo lockup, and the trim are locked into the master; only the data varies.

Production detail

The card is built on the brand’s real type stack (Acumin Pro Wide, Benton Modern, Neue Haas Grotesk), with fonts embedded for press. Store-code-driven address blocks pull from a maintained store list, so adding or relocating a store updates everything downstream without anyone reopening the layout. The converted variable output stays press-ready across every record, with bleed, trim, and CMYK intact, and the run proofs against the rules rather than card by card.

On press it follows the same path as the rest of the variable-data work: larger runs image on the Fujifilm J Press 750HS (a 29×23” digital sheet) and get chop-cut past a set quantity so bindery can move them to fulfillment quickly, while business cards and short runs go to the Fujifilm Revoria PC1120 or Xerox 800 iridesse.

Outcome

A reusable variable-card system for a national retail account: every store’s associates order on-brand, correct, press-ready cards without a designer touching each one.