Motion / Video
Motion & Video
Motion graphics, video editing, and videography: brand and campaign content animated and shot for screen.
- Year
- 2023 - 2025
- Role
- Motion & Video Designer
- Tools
- After EffectsPremierePhotoshop
- AE
- PREMIERE
- 16:9 / 9:16
At a glance
- Assets
- Artlist
- Audio
- Audacity
- Motion / comp
- After Effects
- Social cuts
- CapCut
- Finish
- Premiere
The problem
A commercial printer needs motion that does two jobs: promotional spots that sell the work, and process videos that show the floor, the presses, the people, the turnaround. Both have to land on social (LinkedIn, Facebook, YouTube), where the format, length, and sound expectations are all different, and both have to feel like the same brand.
The approach
I take footage and brand assets from concept to final delivery: animating in After Effects, cutting in Premiere, and running the camera myself when the content needs to be captured, not just composited. The two pieces below are representative: a retail promo built around branded motion, and a process spot cut from footage shot on site.
Production detail
The through-line is keeping motion on-brand, with type, color, and timing consistent with the print system, while delivering across aspect ratios and durations for each platform. The videography feeds the edit directly: shooting with the cut in mind means less gets fixed in post and the on-brand look survives compression on social. The toolkit is matched to the job rather than forced through one app: licensed beds and sound from Artlist, audio mixed in Audacity, motion and compositing in After Effects (with CapCut for fast social cuts), and everything compiled on a single Premiere timeline so the cut stays consistent across platforms.
Outcome
These ran on Bender Inc.’s social and sales channels. More process and campaign work lives on the company’s feeds:
