FlauntBrush — Large-Format Print

The goal

A brand that lives online still has to show up in a room. FlauntBrush needed a physical presence for events and retail: banners big enough to read across a venue, a retractable stand that travels and sets up in seconds, and packaging that matches the on-screen brand exactly. Large-format is unforgiving, and what looks crisp on a laptop can fall apart at 10 feet wide if the file isn’t built for it.

The approach

I carried the same FlauntBrush identity into print and built each piece for its output. The banners were set up at their real trim (a 10’×4’ and a 2’×5’), with artwork scaled and resolved for viewing distance rather than screen pixels, so the type and the brand marks stay sharp at size. The retractable banner pairs the brand with a clear attach/detach instructional and a QR code that ties the physical piece back to the site.

Production detail

The work is in making the file survive the format: correct bleed and safe margins for the banner hardware, artwork resolution matched to the print width and viewing distance, and a color build that holds the FlauntBrush palette across substrate and large-format ink rather than drifting from the on-screen brand. Files were preflighted before output so nothing slipped through: no low-res placement, no stray spot color, no too-tight margin. The packaging carried the same controls at the opposite scale, where small-format trim and registration matter just as much.

The banners were output on a Fujifilm Acuity P20 flatbed to a 10’×4’ canvas substrate and 2’x5’ canvas substrate, finished with four grommets and built with an 0.125” bleed so trim and hang stayed clean on site.

Outcome

FlauntBrush showed up in the room: the retractable banner and product table ran at events, and the packaging shipped with the product, the same brand on-screen and in print. The retractable banner and table ran at a StandSmallSTL pop-up market hosted at Bluewood Brewery.